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Your Favorite Rapper is Poor: The 10 Richest Rappers Edition

Posted by Nathan S. on 08/24/10 | Filed under Top Stories, Features, Your Favorite Rapper is Poor

Diamond Grills
Sorry for the "Your Favorite Rapper is Poor" hiatus, but I've been...um...let's say "busy" getting RefinedHype's other most popular series up and running. I promise from now on we'll be digging back into the pockets of rappers around the world, and what better way to do it than with a Top Ten Richest Rappers list?

That was a rhetorical question. There is no better way.

In our last post I detailed how, tellingly, even the biggest hip-hop artists are relative paupers when placed next to their music industry peers. Sure Jay and Diddy make a lot of money, but U2 clears in one tour what Hova makes in a year. The lesson? If you want that big, big money, quit hip-hop and starting doing pop/rock/country/etc. You know, some genre where you can ink an endorsement deal with Target.

But luckily for our purposes, Forbes decided to take it a step further and last week got a little more specific, listing the top ten highest earning artists in hip-hop (earning take into account music sales, touring, other business ventures, etc). Before we go any further, here's the list.

1. Shawn "Jay-Z" Carter - $63 Million
2. Sean "Diddy" Combs - $30 million
3. Aliuane "Akon" Thiam - $21 million
4. Dwayne "Lil Wayne" Carter - $20 million
5. Andre "Dr. Dre" Young - $17 million
6. Christopher "Ludacris" Bridges - $16 million
7. Calvin "Snoop Dogg" Broadus - $15 million
8. Timothy "Timbaland" Mosley - $14 million
9. Pharrell Williams - $13 million
10. Kanye West - $12 million

Ok, so what can we learn from that list. One, every single person on there either has their own label. As I laid out in the very first edition of Rapper is Poor, labels take an obscene cut of an artists revenues, so not only do there guys avoid divvying their money up, but even better, they get to take obscene cuts from the artists in the label! Hey, either you're a big dog, or a big dog's taking your lunch. There is no in between.

Second, everyone here has ventures outside of their own solo spotlight. Some, like Kanye and Pharrell, produce, which unless you're producing for Cash Money, can pay serious dividends over time. Hell, I'm sure the royalties he gets from producing Justin Timberlake's last album alone are enough to pay Timbo's house note. But the real big players control their own companies, companies that are mainstream enough to ink major endorsement deals with other companies. As I said before, it's that ad campaign with Target that buys you a private jet. Forbes actually has a great article on this about Snoop's transition from the streets to the boardroom, a transition which has obviously paid dividends.

In other words, there are no real surprises here. Soulja Boy can wear all the pretty boy swag he wants, but until he builds himself from an artist to a company, he'll never be a financial heavyweight. And now some random observations.

* It's no surprise that Jay is number one, but sweet jesus he's number one by a huge margin. He's absolutely crushing Diddy, just crushing him. And if you think that doesn't deeply bother Diddy, than you don't know the man.

* On the other hand, I was a little surprised to see Akon that high. He's obviously raking it in via Konvict and his deals with the World Cup, etc., but he's got enough to land at number three? Really? Really? I did not see that coming. I bet most of its international money, which, by the way, is actual money. A lot of rappers make more in Europe than in the U.S., where the market's completely over-saturated.

* Also didn't expect to see Wayne that high up. He must be getting a larger share of Young Money/Cash Money than I thought. Given his history, I assumed Birdman was just basically stealing it all.

Next week I'm flipping the script and listing the Ten Rappers Who Are Secretly Poor - yep, I'm coming for you Damon Dash. Keep it locked.

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younghova502
Akon's wealth is helped immensely by signing Lady Gaga

Posted on Aug 25, 2010
douggfreshh
douggfreshh
is this yearly or career earnings? cause eminem has sold more rap albums than anyone ever?

Posted on Aug 25, 2010
Daryl Gardner
Daryl Gardner
I'm actually surprised Timbaland's on that list, I mean, didn't Shock Value 2 flop? and he hasn't got BBC/Ice Cream like Pharrell, for example. Jay-Zs killing it though. Power Couple.

Posted on Aug 25, 2010
undadog4eva
undadog4eva
surprised to see Ye so low & Dre so high. Im guessin Dre's getting most of his cut from Monster beats & stuff.

Posted on Aug 25, 2010
Aussie_Pride
Yea im suprised that Timbo made the list as well. I dont think he's had a massive year behind the boards & Shock Value 2 definitely flopped. I cant think of any products he lends his name to either.

Im Shocked that 50 aint on the list somewhere.

Posted on Aug 25, 2010
nick13g
nick13g
Timbo still has his hands in the production of the more pop artist..soo major royalties. maybe thats how he is so high up. Dr. Dre.. not surprised to see him up there either, Beats has to made him tons. I really do think they are overly priced. Yet to loyal listeners they dont see price tag they see "well he is the best.. so i wear these and ill hear the best, make the best and be the best just like dr.dre=the best"

Posted on Aug 25, 2010
Nathan S.
Nathan S.
I'll try to hit all the points above:

1) @younghova502 - Great call. Akon's bankroll has to be like 75% Lady Gaga. I can't think of any other artists that have blown for him this year.

2)nick13g is absolutely right. Shock Value may have flopped, but he does way more pop records, and big pop records (JT, Katy Perry, Nelly Furtado, etc.) than hip-hop record these days, and that stuff is selling like crazy.

3) Don't forget, Dre own Aftermath, so all the money (or a significant portion thereof) that Eminem is getting, he's getting a cut of too.

Posted on Aug 25, 2010
Jay R Jay
Big Nate don't forget those damn headphones Dre is smacking cats for. Walk into an Apple store and see what his base joints go for. Then google the line and really see what some of his higher price joints go for. I know about 50 djs rocking his phones.

50 will be around that top 5 next yr- he has 2 movies dropping in 11. That's why we havent heard from him too much, plus a tour from what I understand.

Posted on Aug 26, 2010
eastcoastfan
I'm digging the series, but so far it seems to only be about MCs who sell a high volume of records on an industry label and don't get paid much. I think it'd be interesting if you did an article on how underground and independent MCs can still live comfortably even if they sell less than 100k copies per album.

Like, I remember this Immortal Technique line, where he's like "40,000 records sold, 400 grand". It'd be cool if you could talk the independent MCs who can still earn a decent living without whoring out their music or exploiting other MCs.

Posted on Aug 30, 2010
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