To build a little suspense for their upcoming Fall/Holiday ad campaign RocaWear is letting fans guess which two artists will be featured in their upcoming campaign. Two major hints were posted on the Roc4Life Website earlier this week. A picture of each artist was posted with their backs facing the camera. Check out the pictures inside. See more…

Atlanta based brand Chilly-O, well-known for their “ATLien” t-shirts, have introduced several new t-shirts for their spring/summer 2010 collection. Each of the four t-shirts consists of killer graphics featured on soft, lightweight cotton tee’s. See more…

Although Rocawear was launched a decade ago the brand has easily maintained its relevance in today’s competitive fashion business. Evidence of Rocawear’s innovativeness is clear in their latest campaign. Entitled the “Next” campaign, the campaign features both images and video. See more…

Urban clothing brand Orisue gave fans of the brand a peek at their summer 2010 looks with their latest lookbook. The online lookbook consists of approximately 20 looks depicted in pictures taken on board a yacht and a neighboring pier. We take a look at a few pictures from Orisue’s new lookbook and give our Refined take on their latest collection. See more…

Yonkers’ own Mary J. Blige will soon become the latest female music artist to enter into the world of beauty and fragrance this summer with her first ever fragrance. Blige’s fragrance, which is aptly titled My Life, was created with help from both the Home Shopping Network and beauty-based company Carol’s Daughter. The fragrance is Carol’s Daughter’s first ever celebrity fragrance to be developed by them. See more…

Inspired by bold, African patterns PUMA’s latest collection boasts in your face pieces that are sure to stand out among the crowd. Created by PUMA and urban artist Kehinde Wiley the Spring/Summer 2010 PUMA Africa lifestyle collection consists of apparel, footwear, and accessories. The visually appealing combination of vibrant colors and African patterns are sure to make this collection a hit this season and next. And if you happen to be in South Africa this year for World Cup you may want to pick up a few pieces from this collection, PUMA is the sponsor of three African soccer teams competing in World Cup. See more…

We’ve all heard about people making a statement with their clothing and with thousands of “statement t-shirts” being produced everyday it’s now even easier and quicker to get your point across. Show tribute to one of your favorite rapper’s, represent your hometown, and more. Slip on one of these t-shirt’s and let your clothing do all the talking for you. Well, maybe not all the talking…

With February now long gone that means we’re exactly 20 days away from the start of spring. And we all know that with the changing of seasons comes a completely new wardrobe. The dark colors and multiple layered clothing from winter will be replaced with more color-friendly clothing and of course less of it. RefinedHype.com takes a look at four trends that are sure to dominate this season. See more…

For over a decade Lifted Research Group, which is widely known by its acronym LRG, has served as one of the premier lifestyle brands for clothing connoisseurs across the country. LRG recently put together their Spring 2010 Lookbook to give fans of the brand a closer look at what they can expect from LRG this season. For the Spring 2010 Lookbook LRG enlisted a group of well-known skateboarder’s including Rob Gonzalez and Kelly Hart as well as singer/producer Mike Posner to rough it up in the wild in LRG’s newest looks. See more…

There are many fashion lines that claim to represent today’s independent, fashion-forward woman. And although a lot of these lines ultimately fail as a result of anything from lack of creativity to bad marketing, there are a few brands that somehow manage to keep their heads above water. Take for instance Atlanta-based line, Siditty Misses, although SM is pretty new to the world of fashion they have still managed to sell fun, feminine clothing without conforming. Siditty Misses aims “to dress the girl who is a head turner and is ready to steal the spotlight” and so far they’ve done just that. See more…