For most of the mid 2000s, the hip hop community claimed hip hop was dead. I'd argue that Soulja Boy saved hip hop, or at least kept it on life support. First of all, when I say Soulja Boy, I don't just mean the rapper. I mean everything he embodies. See more...
Soulja Boy, internet phenom, pop culture phenomenon, ignorant youth. Some say cultural disgrace. The bottom line, however, is that he is a twitter maven, myspace junkie, and probably one of the most savvy internet marketers in the music industry today. Whatever your take is on him, the kids love him and he's at the top of the music game in terms of popularity and visibility. He recently dropped a video from his forthcoming album The DeAndre Way for the track 2Milli. Co-directed by Dale "Rage" Resteghini and Todd Angkasuwan, it's a cool look into the futuristic world of young playboy Soulja Boy. See more...
Soulja Boy...excuse me....Soulja Boy Tell Em's landlord has served him with an eviction notice claiming that the rapper has $10,000 in unpaid rent. And how did Soulja Boy respond? By releasing a video flaunting his vast collection of diamond jewelry and shoeboxes full of cash. But this story isn't just about Soulja Boy's personal finances, this story is really about young rappers and the often perilous world of hip-hop finance.
Public Enemy said it best: don’t believe the hype. Urban music and culture has found a home online, but with the explosion of new content appearing online everyday, it’s become difficult to separate what’s real with what’s just hype.
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