These New Rocawear, “Transformers” T-Shirts Are Kinda Fly (Pics & Video)

Kudos to the creative mind who came up with the idea to combine "Transformers" graphics with Jay-Z songs and lyrics for a t-shirt. The "Transformers" inspired t-shirts are a great look for Rocawear since it comes on the heels of the latest "Transformers" movie release. I'm not a huge fans of graphics on white t-shirts, but it kinda works for this collection. See more...

Guess Which Artists Will Be the New Faces of RocaWear?

Posted by Danielle Harling on 07/14/10 | Filed under Men's Fashion, Women's Fashion, Rocawear

To build a little suspense for their upcoming Fall/Holiday ad campaign RocaWear is letting fans guess which two artists will be featured in their upcoming campaign. Two major hints were posted on the Roc4Life Website earlier this week. A picture of each artist was posted with their backs facing the camera. Check out the pictures inside. See more...

Rocawear Introduces New Campaign (Pics & Video)

Posted by Danielle Harling on 05/25/10 | Filed under Men's Fashion, Women's Fashion, Rocawear

Although Rocawear was launched a decade ago the brand has easily maintained its relevance in today’s competitive fashion business. Evidence of Rocawear’s innovativeness is clear in their latest campaign. Entitled the “Next” campaign, the campaign features both images and video. See more...