Here’s How Unveiling the Nike Marty McFlys Went Down (Video)

(Word to Michael J. Fox for using the term "sneaker head.")

Let's get one thing clear first. No movie was more influential to my childhood than "Back to the Future". Marty McFly was everything I hoped to grow up to be and now that I'm a grown ass man with a kid of my own...I still watch that shit every time it comes on TBS. Nary a week goes by that I don't say, "Chuck, it's your cousin Marvin, Marvin Berry. You know that new sound you've been looking for, well listen to this!"

So when Nike unveiled the actual Marty McFlys on a very limited run (only $35K a pop) I just about wet my pants in excitement. Yeah, let's just say that I also watched these "Making Of" videos immediately as well. And since I know there are more than a couple of my fellow '80s babies in RefinedHype Nation....enjoy.

p.s. - Nike's head of innovation is named Tinker Hatfield? If you're named Tinker Hatfield being the head of innovation for Nike is really your only career choice. That or homeless.
p.p.s. - Yes, I know they're actually called "Air Force Mags", but I'm called them Marty McFlys. Deal with it.