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This Week in Sales: Nicki Minaj Outlasts Them All

Posted by Nathan S. on 01/26/11 | Filed under Top Stories, Features, Charts

Nicki Minaj Pink Friday Album Cover
In case you haven't noticed, no one puts out an album in January. Motherf**king no one. (Other than apparently Talib Kweli's "Gutter Rainbows", which is pretty good by the way.) That means those currently with a top ten album dropped it before the holidays and has simply outlasted everyone else. And so who's got the most staying power in hip-hop? I know a lot of you probably don't want to hear this, but Nicki Minaj. While Kanye's "MBDTF" has slowly but steadily dropped to the number 16 spot, "Pink Friday" is the highest selling rap album out right now, holding down the number 9 spot. And despite coming out a couple weeks later, "Pink Friday" has almost surpassed "MBDTF" in total sales (Nicki's 950,000 vs. Kanye's 960,000). Sorry folks, but Nicki's not going anywhere anytime soon.

Top Digital Urban Song Sales (w/ units sold)

1. Bruno Mars - Grenade (203,886)
2. Wiz Khalifa - Black & Yellow (200,895)
3 (7th overall). Pitbull ft. T-Pain - Hey Baby (140,613)
4 (8th overall). Diddy Money - Coming Home (139,947)
5 (10th overall). Black Eyed Peas - Time (Dirty Bit) (137,438)
6 (11th overall). Lil Wayne ft. Cory Gunz - 6 Foot 7 Foot (119, 991)
7 (12th overall). Cee-Lo Green - Fuck You (118,570)
8 (13th overall). Waka Flocka ft. Roscoe Dash - No Hands (102,291)
9 (14th overall). Far East Movement - Rocketeer (99,673)
10 (15th overall). Rihanna - What's My Name? (93,253

The Refined Take:

1) Well I'll be damned - Wiz Khalifa is one some legit superstar type shit. That number two for "Black & Yellow" isn't a number two rap song, it's the second most popular song in the country, period. With that much money he's probably buying weed by the bale. That also means the pressure's mounting to follow-up with another hit single, which hopefully won't sound like "Big Screen". Allright Wiz, what you got next?

2) Really? That many people liked "Coming Home"? Really? This is like when I hear that "Two and a Half Men" is the most popular tv show in the country, but I literally don't know a single person who watches it.

3) Well look who slipped into the top 50 - Kanye and Jay-Z' "H.A.M." is at number 35. For a song that has no appeal outside rap, and even limited reach within the rap community, that's not bad. If "Watch the Throne" is actually a good album, they could do some serious damage on the charts.

4) Total side note, but Coolio's "Gangsta Paradise" is making a random resurgence. It's currently at number 113, which puts it ahead of T.I. and Eminem's "All She Wrote" and Kanye and Kudi's "Erase Me". Damn Coolio - it's a shame you've completely lost your mind or you might be able to make a comeback.

5) This week's Mr. Irrelevant Award, given to the song that sits at the absolute bottom of the charts (the number 200 spot), goes to..Soulja Boys' "Speakers Going Hammer". I don't want to say I'm rejoicing in Mr. Boy's downfall, but I'm not not rejoicing.

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SmokinAces
SmokinAces
960,000 is lower than 950,000 now?

Posted on Jan 27, 2011
d-mac
d-mac
I think Coolio's track was featured in a movie recently. I forgot which one though.

Posted on Jan 27, 2011
DJ Brookllen
DJ Brookllen
In my eyes Wiz got lucky the same way Jay did with Empire State of Mind. Thanks to the Steelers going to the Superbowl this year that song is going to be everywhere for the next two weeks, and if they win, probably a few more weeks after that too.

I'm not saying the song wouldn't sell if the Steelers were not still in it (nor am I saying Empire State of Mind would not have sold if the Yankees didn't win the World Series that year) but the escalated publicity has to help a lot, especially for Steelers Fans.

Posted on Jan 27, 2011
E. Jaffe
E. Jaffe
"Gangster's Paradise" was featured in the trailer for The Green Hornet. Seth Rogen has a habit of bringing songs back from the dead (look at what he did for "Paper Planes" back when Pineapple Express came out)

Posted on Jan 27, 2011
tdotraza
tdotraza
@SmokinAces Those are the total album sales, and he said "almost surpassed."

Posted on Jan 27, 2011
undadog4eva
undadog4eva
Cant believe Nicki! Guess i was wrong...Girl is hear to stay! so the industry has spoken then! people want more candy music than REAL music! man...that's crazy!

Hope Ye doesnt throw a fit if she overtakes him next week!

Posted on Jan 27, 2011
x20nickel
x20nickel
Nicki has turned into the rapper here to stay into the teen fad already. Unless her next mixtapes & albums are hip-hop, I'm sold that she's hip-hop's lady gaga and turned to pop.

Posted on Jan 27, 2011
SmokinAces
SmokinAces
@tdotraza thanks for the clarification. Still, I don't think the fact that Nicki sold a lot of records on one of the most hyped records of the year means she's "here to stay.' Soulja Boy sold a mil first album. Now dude can't sell 50,000. Chingy had a big album and sold like three mil and that niggas career is non existent. We'll see what happens with homegirl's next album before we claim she ain't going nowhere.

Posted on Jan 27, 2011
undadog4eva
undadog4eva
^true but to go toe-2-toe with Ye is a big thing in this environment...not many rappers can even go gold and she's almost at a mil...

have to agree with x20nickel though...i think she might go that route (hip-pop)...it will mean more exposure on the radio, more young fans, more white fans...more money!

Posted on Jan 27, 2011
Nathan S.
Nathan S.
@SmokinAces Lord knows there are never any guarantees in this business, you're right, just look at Soulja Boy, but I do think you have to take Nicki pretty fucking seriously right now. She didn't just have a hit album a la Chingy - when all is said and done, it looks like she'll have the second highest selling rap album of 2010, behind only Eminem's Recovery. That's no small deal.

Posted on Jan 27, 2011
Nathan S.
Nathan S.
Oh, and I think @DJ Brookllen raised a good point. Sometimes it's about more than the music, sometimes it's just about getting lucky and dropping the right record at the right time.

Posted on Jan 27, 2011
Set_Gecko
Set_Gecko
I belive nicki dropped the same day as Kanye, Kanye just outsold her by 150k i think. Still you cant put nicki in soulja boy category, because Nicki still does not have that monster hit. but she has a huge fan base. soulja boy had a monster hit, but zero fanbase. thats why eminem keeps selling, thats why flo-rida does not. fan-base.

Posted on Jan 27, 2011
SmokinAces
SmokinAces
Was Crank Dat not a huge hit. I'm just saying yes right now she's hot and a threat. But I don't know if she should get that Hall Of Fame speech ready just yet. The thing is her fanbase now is mostly young females who switch from one hot thing to next with the quickness. I just can't see young girls and women following the whole "Barbie movement" once something newer and fresher hits the scene. But we will see.

Posted on Jan 28, 2011
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