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Mac Miller’s “Watching Movies With the Sound Off” Will Outsell Kanye & Cole on June 18Posted by Yoh on 05/22/13 | Filed under Top Stories, Opinion, Mac Miller, Sales, Yoh Issues
I dare you to deny the truth that hip-hop is the palace built for the underdogs. More miracles have happened in the house of Rakim than any other genre, and on June 18 wine will be turned into Patron, and Mac Miller will drop jaws by performing the feat that couldn’t be accomplished by Curtis. Let’s acknowledge the past sale successes Mac wowed the world in 2011 with his debut “Blue Slide Park” album. 145,000 copies sold first week, making it the first independently-distributed debut album to top the chart since Tha Dogg Pound's "Dogg Food" in 1995. Now even though 145,000 is miniscule compared to the other artist involved in this battle royal, you see that there is a loyalty amongst his fans that are prepared to purchase his music without question. This group has only expanded thanks to his latest venture with MTV 2 in the form of a reality television show that contains the spirit of past MTV series "Rob & Bigg" and HBO's "Entourage". Noted as the “highest rated original debut season ever on MTV2”, with each episode bringing in more viewers than the last, enough to renew it for a second season and proving again that Miller’s audience lives beyond the blogs, beyond Twitter, and continues to support unconditionally.
Mac’s cult following isn’t the sole reason that inspires my initiation; it’s his latest musical offspring’s that truly turned me into a believer. The once frat rapper has shed the skin of his former self, no longer the White Khalfia or the goofy Donald Trump kid. His move to California and being in the presence of artists from Odd Future, Brain-feeder and TDE has seemed to escalate his rapping abilities. Every release in the last month has given birth to the idea that Mac Miller might actually be beyond the previously assumed mediocre. The progression is exciting; there’s new ears anticipating what else he has in store that could be swayed to spend a Hamilton and some change. Singles like "SDS", produced by Flying Lotus, "Watching Movies", and Ab-Soul’s “The End is Near” are all examples of the growth. He’s crafting a pure rap album, one that won’t be delivering a militant message, that won’t bore us with the woes of dodging that hoe Sally Mae, and won’t have any Def Poetry Jam session in-between tracks.
To be upfront and honest, the winner of this rat race will be crowned before the Tuesday in question but once each album leaks. The fans will listen, mediocrity will be recycled while the brilliant purchased. What if Kanye’s album is less than immaculate? What if J.Cole suffers from the sophomore jinx? What if Mac Miller gives fans and critics everything they found lacking on "Blue Slide Park". A raw rap album pleasing ears with incredible beats, monstrous features, and hilarious skits. Pharrell, Tyler the Creator, Diplo, Schoolboy Q, Action Bronson are confirmed for Mac’s forthcoming.
We can pretend like we aren’t excited, but surely every indie, underground head has high hopes for this album, and that only could equal into an incredible amount of albums sold. On the belief that rap music can once again rattle the charts to its core, without a pop single or a mountain of controversy. Mac Miller is my pick for Soundscan's chart topper during the week of June 18. I'm calling it now (5/22/2013 at 1:05 AM): "Watching Movies with the Sound Off" will be Miller's second number one album. Don't believe me just watch...
By Yoh (aka Sal Paradise).
Nathan Update: The man himself weighs in...
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