Jose Cuervo Presents:  El Dia de Los Muertos

Over the weekend, Stage 37 along with the folks of Jose Cuervo hosted ‘Subterraneo’ [the Spanish word meaning ‘underground’], a one-of-a-kind travelling event series modeled after Mexico’s Dia de los Muertos [Day of the Dead] celebration, came to New York City for one night only to educate spirits aficionados and nightlife experts on Jose Cuervo's rich heritage.

This unique experience travels to more than 20 cities throughout the year, to help explain the history and heritage story of Cuervo's oldest brand, Tradicional, while also taking consumers through a tasting of the newest ‘Tradicional’ line extension, Jose Cuervo Tradicional Silver.



Guests were transported into a mysterious underground world, greeted at the door by the Jose girls, dressed in Dia de los Muertos costumes with their faces painted in various skeletal themes. To get inside the lounge you had to walk down a dark entryway, lit only with flickering tea lights and lined with skulls, flowers, and Mexican pottery.



The loft space was decorated with eerie lighting and a giant skull ice sculpture. Two large bars were situated at each side of the stage, where dancers entertained the crowd in their day-glow skeleton black bodysuits. There was also a screen behind the stage that flickered with a haunting image of a woman’s painted face, whose eyes moved around the room watching over the festivities.



Servers dressed in black circulated the room with platters of Spanish-styled hors d'oeuvres, which were heavily influenced by the Day of the Dead celebration theme. The menu included: miniature versions of empanadas, fish tacos, quesadillas and spicy bbq chicken skewers as well as signature cocktails like: Palomas, Vampiro margaritas, and the Diablo.
Gracias, por la noche Jose Cuervo! Salud!

Photo Credit: LaReina McMeanie