Jay-Z Launches Private Reserve Denim In Support Of Haiti

Want to look fly this season and also take part in a great cause? Then look no further than rapper turned uber-entrepreneur Jay-Z’s latest project, Private Reserve Denim. Private Reserve Denim consists of three pair of denim jeans that are made from Japanese selvage denim and feature whiskering and various abrasions on the material to give it a more rugged look. All of the proceeds made from the sale of jeans in the Private Reserve Denim collection will be donated to Hope For Haiti.



Hope For Haiti works with people in Haiti who are established and are doing a successful job at meeting the needs of the poor and others. The goal of the organization is to help in creating “a better future for the children of Haiti.” In honor of the partnership between Rocawear and Hope For Haiti a video entitled “Everybody’s Haitian” was posted earlier this year featuring Lloyd, Wale, JoJo Simmons, J. Cole and others speaking on the disaster in Haiti from a first-person perspective.

To make a purchase from the Private Reserve Denim Collection visit Rocawear.com.