Hip Hop Liquor: Three Of Hip Hop’s Most Cherished Brands (Recipes Included)

For years now, rappers have dabbled in everything from clothing lines to the opening of restaurants. But by far the most profitable endeavor has been in the liquor business. RefinedHype.com highlights three popular liquor brands that have received much love in the Hip Hop community and the artists who helped the brands excel. Plus we threw in some drink recipes. Come on, who loves ya?

Diddy - Ciroc

In 2007, rapper/entrepreneur Diddy announced that he would be taking over brand management for Ciroc and since that time Diddy has marketed the brand quite heavily. From larger than life billboards featuring Diddy and Ciroc to Diddy’s own Ciroc drink recipes Diddy has clearly given Ciroc a whole new audience.

Diddy’s Signature Ciroc Cocktail
Ingredients:
1 1/2 ounces Ciroc Vodka
3 ounces lemonade

Directions:
Add Ciroc Vodka and lemonade into a shaker.
Shake with ice and strain into glass.

Ludacris - Conjure Cognac

Founded in 2009 by rapper Chris “Ludacris” Bridges, Conjure Cognac marked a milestone in the relationship between rappers and liquor brands as it is one of few liquors to be founded by a rapper. Conjure Cognac was created by both Ludacris and cognac maker Birkedal Hartmann.

The Brooklyn Lemonade

Ingredients:
2 ounces Tonic Water
1 1/2 ounces Cherry 7-Up
1 1/2 ounces Lemonade
1 ounce Conjure Cognac

Directions:
Mix over ice in a highball glass.
Serve with a slice of lemon as garnish.

85% Of Rappers - Hennessey

If there was an official drink for the genre of Hip Hop then Hennessy would hands down be that drink. It seems like you can’t turn the radio on without hearing someone rapping about how many bottles of Henny they blew their money on at the club.

Henny Honey Martini

Ingredients:
6 Basil Leaves
1 1/2 ounces Grapefruit Juice
1 1/2 ounces Hennessy Cognac VS
1/2 ounce Honey Syrup

Directions:
Bruise basil leaves in a shaker, add Hennessy, honey syrup and grapefruit juice.
Add ice and shake vigorously.
Strain into a martini glass and garnish with a fresh basil leaf.