In the digital age clothing companies are like rappers - most of them have no idea what they're doing, work out of their mom's house and simply follow trends. But if you dig hard enough you can always find some hidden gems that the mainstream may not know about but are simultaneously dope and intelligent. So just think about
Black Scale as a new dope NYC emcee.
And just like rappers they're increasingly pairing with companies to put our their shit. Case in point, the
four new custom hoodies they designed for the new
HTC ReZound phone. Each hoodie is designed for a specific DJ - DJ Drama, Statik Selektah, Mick Boogie and DJ Green Lantern - and are nice enough that I'll def be checking for new shit from Black Scale.
By the way, if they don't already have a All Black Scale Everything shirt they need to make one asap, and give me a 10% cut for coming up with the idea.
(QuickHits: Everything you love about RefinedHype, only smaller and faster. It's the Darren Sproles of this rap blog shit.)